Theory Winter Sports Campaign

I created and pitched a Winter Sports Campaign for the brand Theory at Parsons School of Design while enrolled in the MPS Digital Studio and Branding course.

The Campaign featured American Olympic Snowboarders Shaun White and Lindsey Vonn - appealing to both the womenswear and menswear categories of the brand.

With the rise of sports partnerships in fashion and the 2026 Winter Olympics approaching, this campaign was designed to position Theory as a potential brand sponsor or collaborator for athletes leading up to and at the 2026 Winter Olympic Games in Milan, Italy.

The visuals below are highlights from the presentation including slides from the pitch deck and a mock-up campaign video.