Maje Social Media Strategy

I created and pitched #majegirl - a social campaign for the brand Maje at Parsons School of Design in the MPS Communication and Social Media course.

The campaign highlights various types of content ranging from Instagram posts and Reels, TikTok videos, and Pinterest posts. UGC, influencer, product centric, and celebrity content are included in the campaign. The pink writing on the content mock-ups are the proposed captions.

The campaign was proposed to launch as Emily in Paris season 3 aired - The Emily in Paris collaboration features actors Lily Collins (Emily) and Philippine Leroy (Sylvie) to appeal to their respected generations. As Maje is a Paris based brand in America, it was only fitting to collaborate with a show about an American in Paris.

The visuals below are highlights from the pitch.